City of signs 9

Logorama_01

Well covered by the blogerati, (such as here, here and here) but worth investigating further, Logorama is a short film by H5 that has been doing the recent round of film festivals including onedotzero, In the animation all characters, objects and buildings are represented by logos, the city of signs in the most literal way possible.

Logorama_02 Logorama_03

The film takes the concept that we are immersed in a saturated advertising landscape to its logical conclusion, the city becomes a brandscape of overlapping marks and symbols. The ubiquity of these logos as part of a collective visual consciousness has overtaken their role as badges denoting a product's provenance.

Logorama_04

A trailer can be watched here.


Previously: