Back in the day, I probably knew more about the modern movement in Dutch architecture, Het Nieuwe Bouwen, than just about anything else. Had I been asked to select a specialist subject to appear on Mastermind, it's probably what I would have chosen. These days I've forgotten more than I can remember, but the recent sight of these posters by Wim Crouwel has rekindled my memory, and why I was (and remain) so fascinated by it.
The Dutch experiment with Functionalism seemed to be much more engaged than the brief flirtation of the UK. The evolution of ideas and form works of precursors such as Berlage, van de Velde and Dudok, through to Duiker, Oud, Rietveld and onto to Brinkmann, van der Vlugt, Bekama etc. to my eyes form a compelling continuum of experimentation, openness and shared ambition, and established a platform for the confidence of Dutch architecture throughout the course of the 20th Century.
These posters, created by Crouwel's Total Studio in 1983 to accompany a series of exhibitions across museums Holland including the Stedelijk in Amsterdam, Boijmans van Beuningen in Rotterdam, the Kröller-Müller at Otterlo, and the Gementesmuseum in The Hague. Each of the exhibitions was accompanied by a book, also designed by Crouwel/ Total Studio, and these are well worth tracking down for both their beautiful design as well as their content.
The beauty of the covers/ posters, with the axonometric view of the signature buildings, on a silvered background with the roof picked out in white, and with the helvetica type set at a 45 degree angle, reflects a total synthesis between graphic design and architecture. It doesn't get better than this.
(The images shown here don't really do them justice - I will scan and photograph the covers of my book copies to replace them shortly, if anyone has any decent images of the posters please let me know).
This post sponsored by Portakabin: