In an essay about F. Scott Fitzgerald's heavily criticised first novel, the
celebrated literary critic Edmund Wilson wrote
[http://www.nytimes.com/2005/09/04/books/review/04TOIBIN.html] " This Side of
Paradise
> "Branding, it could be said, is the greatest gift commerce has given to culture"
So said Wally Olins, on the blog of Saffron Consultants, recently appointed to
create the brand for London.
The
> "I like Nike, but wait a minute.
The neighbourhood supports, so put some money in it."
* Public Enemy, Shut Em Down
In the 18 years since Chuck D rapped those lines, Nike has
In Felix Barber and Ralph Hyde's superb book London as it might have been, we
can read of a Victorian plan to change the structure of the London boroughs,
part of a plan
Last week I popped along to the exhibition 'London's Towns'
[http://www.newlondonarchitecture.org/londonstowns/] at the Building Centre in
London. Subtitled "Shaping the Polycentric City", (download catalogue here
[http://www.newlondonarchitecture.org/