City of Signs 2

Floating logos

Floating logos

These are the images I was racking my brain over to remember a city of signs I'd seen before.

Floating Logos by Matt Siber takes the concept of Roland Barthes concept of free-floating signifiers literally.

"Making the signs appear to float not only draws attention to this type of signage but also gives them, and the companies that put them there, an otherworldly quality."