City of Signs 6

BMW Moscow billboard

BMW Moscow billboard

BMW Moscow billboard

BMW Moscow billboard

Moscow, long since over-run by huge billboards, seemingly making up for lost time, can now boast possibly the worlds biggest. At more than 6000 m2, the ad for BMW cars includes a number of cars stuck to it, turning the vertical surface into a virtual racetrack, the city rendered as pure autopia.

Inevitably, the discussion on the Kanye West blog soon turns to the relative merits of Beemers over Benzs.


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